Profits With Chris

Site flipping is where you take a site and then sell it later, hoping to make a profit. Buy low and sell high.

It’s a bit like buying an old house that nobody wants, making it better and then selling it for a nice profit. I say this because often a site needs some work but not always.

One way to flip a site is to look for a bargain. A site will typically sell for anything between 12 and 18 months earnings so you could look for a bargain on a place like Digitalpoint. Once ownership has been transferred to you then you can try selling it on a more established place like Sitepoint.

Most of the time though, you should look for a site that has potential and work on it to increase its value before selling it on. Ideally you want something that will not take up much of your time, is already receiving some traffic (especially search engine traffic) and only needs a tweak here or there in order to make more money that it is presently.

Watch out when buying cheap sites. Sometimes they are cheap for a reason - for instance, the site owner may be operating in a very short term niche or the material on the site may be copyrighted and not under license.

Also when buying sites, make sure to ask for reliable stats. The best stats are webserver logs. Explicitly ask for the sources of traffic and verify them as best as you can. Be very wary of people who cannot prove their stats or who have a lot of “origin unknown” traffic. Also, if the site is of high value ($200 or higher) then use a 3rd party escrow service such as escrow.com.

Don’t flip sites if you won’t make enough money per flip. I would recommend aiming at a minimum of $1000 per flip. Any less and it is simply not worth the hassle.