Profits With Chris

If you tell someone relatively new to internet marketing that “the money is in the list”, often they will say “oh you make money out of spamming”?

You see, although a lot of people get regular emails from companies, these are usually from big companies. For instance, I get emails from airlines, electronic shops and other sites where I have bought physical goods in the past.

So when you mention that you make money from emails, because you aren’t a big company then they assume that you are making money from SPAM or something similar.

It’s also because a lot of people don’t sign up to lists with their email address. Although we can get people to sign up to our list, a lot of people don’t actually sign up to any lists because they don’t want to give away their email addresses.

So What Is The Difference Between SPAM and A List?

SPAM is unsolicited mail. For a great description you can check out the Wikipedia entry here:

http://en.wikipedia.org/wiki/Spam_(electronic)

On the other hand, when you build a list, then the person has actually voluntarily given their email address. Sometimes, people will abuse these sign up forms and actually sign up their enemies in the hope that they get a ton of unsolicited emails. To guard against this, most marketers will use what is called a “double opt-in” feature.

This means that the person must click on a confirmation link in their Inbox shortly after signing up. Only after they have confirmed their subscription, will they start to be sent emails.

By using a double opt-in method, your list will comply with the US CAN-SPAM act.

In fact, you can even use a single opt-in and sometimes make more money this way although you will be subject to potentially more SPAM complaints. Some autoresponder providers like AWeber, will only allow you to use double opt-in as they don’t wish to be associated with single opt-in and it’s problems.

If you haven’t already get a list, then start one today, I highly recommend it.