Unless you’re new to internet marketing then you cannot failed to have seen an ecover. These are the pictures that you see of what looks like a virtual book or virtual software package.
Some people might say that they are even a bit deceiving. After all, when you buy a digital product, you don’t normally get a physical one shipped to you. So why use them at all?
Why Use An Ecover?
The simple and only reason why people use ecovers is because a sales page with an ecover will convert better than one without an ecover. It is no more complicated than that.
I remember when I first started marketing. I thought that the long page sales format and picture of a book was cheesy and I wouldn’t do it. I soon realised that only I would suffer from my being stubborn and thereafter I have used ecovers to great effect.
How Do I Make An Ecover?
Most marketers do not know how to make an ecover from scratch. They have 3 options:
- Outsource it. Hire a graphic designer to make your ecover. This is very common and you can get great results.
- Use a tool. There are many tools from PC programs to web tools to Photoshop action scripts that can help you to make an ecover. Sometimes they will look as good as an ecover designed by a real person but usually they are not as good but still effective.
Ecovers are here to stay for the forseeable future. If you have a sales page then you simply must use an ecover. Do not try to buck the system if it makes you less money.
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