Search engines love blogs. F-A-C-T.
No one truly understands how the search engines work but since around 5 years ago, they cannot get enough of them. But why is this so?
The Great Features Of Blogs In The Eyes Of The Search Engines
Blogs are usually updated often. Sometimes as much as twice a day or as little as once a week. But either way, the search engines know this. You could update your regular site every day but the search engines might not be able to tell between adding new content and modifying or correcting the existing content.
With a blog, the search engines see a formatted “post” which is a new entry that is date and time stamped. The search engines know that you intend to update regularly and reward you with traffic for doing so.
When you have a blog, you’ll find that the search engines quickly reward you with traffic, often even when you don’t have a single inbound link.
Most blogs also support pinging. It’s not as powerful as it used to be but this method of notifying the search engines still works. If you have a Wordpress installation then this happens without you even knowing it. If you use a service like Blogger then you have to do it manually yourself via a 3rd party service like Pingomatic or Pingoat.
The Top Two Blog Platforms
The easiest way to get into blogging is to use Blogger. It’s a blog service that Google loves because it owns it! It’s also pretty versatile. The downside is that they can technically delete your blog without telling you and you will struggle to get it back. But if you are just starting out blogging then don’t be scared by this. Start your first blog on there until you get used to blogging and then switch to your own hosted platform like…
Wordpress is the best hosted platform available. What I mean is that if you have your own domain and webspace then Wordpress is definitely the way to go. In fact, you are reading this article on a Wordpress site!
Wordpress is easy to use and, most importantly, Google loves it more than any other platform. It has very good SEO (search engine optimization) properties and is regularly updated with new features. And if you have a host that uses cpanel then Wordpress only takes a few clicks to install via Fantastico.
If you’re not already blogging then start doing it now. You don’t have to blog about news events or current affairs, you can write timeless niche content using a blogging platform too.
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